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Phil Knight transformed a simple sourcing insight—premium athletic shoes made more affordably overseas—into Nike’s global dominance. By pairing athlete-driven symbolism (Jordan and beyond), adaptive leadership, and a cadence of constant reinvention (“every six months is a new lifetime”), he turned Nike into a cultural force. The result: a self-reinforcing loop where product credibility, emotional storytelling, and hero partnerships compound brand power.
Inspiration from Successful CEOs (6)
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Author: Broadwell Air Dome
Publish Time: 2025-08-21
Origin: Site
